A: It's a viral trend on TikTok and other social media platforms where creators use AI-generated content or filters depicting interactions with homeless people, often for entertainment purposes. The trend has gained hundreds of thousands of views and searches online.
Q: Why are you referencing this trend in your campaign?
A: We're using this viral moment to redirect attention to a serious issue. While people watch prank content online, thousands sleep on our streets facing real danger. We want to turn viral attention into meaningful action this Christmas.
Have a question?
Choosing a selection results in a full page refresh.